The thing about Vine becoming the internet’s premiere tool for making short-form videos is that it happened almost completely by accident. Its founders had envisioned their tool for making 6-second clips as a way to help people capture casual moments in their lives and share them with friends. It was part of their pitch to Twitter, which bought the company for a reported $30 million in October 2012, seeing it as a near-perfect video analog to its flagship app’s short-form text posts.
And yet even before the app launched, users had taken the 6-second constraint as a creative challenge. Something about that loop — the way a Vine endlessly rewound itself after completing, like a GIF with audio — encouraged people to put the app to strange...
Why Vine died appeared first on http://www.theverge.com
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