Twitter is killing off Vine, the short-form video app it once hoped would complement its text-based network with a vibrant community of independent creators. The mobile app will be discontinued “in coming months,” the company said. A source told The Verge that significant layoffs hit Vine today, though Twitter has yet to confirm the number.
Twitter bought Vine, which had yet to launch, in late 2012. It launched in January 2013, and its looping 6-second clips gradually became a popular format for sports highlights, visual effects, and comedy. A number of Vine stars improbably became popular recording artists after clips of themselves singing went viral, most notably Shawn Mendes.
And yet Vine never became the destination that Twitter had...
Twitter is killing off Vine appeared first on http://www.theverge.com
No comments:
Post a Comment