Snap seems to have no trouble scoring giant media deals. The social app creator has forged a $100 million, 2-year agreement that will have Time Warner making short-form original shows (around 3 to 5 minutes per episode) for Snapchat viewers. While it's still too early to know what those shows will entail besides a variety of genres, Time Warner will make as many as ten shows per year. You can also expect to see a lot of related ads: the company has promised to buy promos for HBO, Turner and Warner Bros. content.
Source: Variety
Time Warner is the latest broadcaster to ride Snapchat's coattails posted first on http://ift.tt/1tUdcCk
No comments:
Post a Comment