Friday, 2 September 2016

Sony's run out of ideas for its smartphones

If the definition of madness is doing the same thing and expecting different results, then someone needs to check in on Sony. Every six months, the company announces a handset in the hope of making some tiny level of impact on the mobile industry. And every six months, those same devices are rated as being generally fine, but not as compelling or cheap as alternatives from rival companies. You'd think that, after a couple of years of this crushingly predictable cycle, someone would have suggested a change. Well, you'd have hoped so, because the Xperia XZ just feels like more of the same.


Sony's run out of ideas for its smartphones posted first on http://ift.tt/1tUdcCk

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