Saturday, 3 September 2016

Samsung's biggest challenge at IFA is keeping up appearances

Samsung has a huge presence at IFA. Its booth takes up an entire floor in City Cube, the newest and shiniest exhibition hall at the Messe Berlin. The company's show area is so big, it's in its own separate building. Samsung also held not one but two press conferences here in Berlin; one just for the Gear S3 and another that centered around the company's home appliances and television displays. In both, Samsung was like a proud parent showing off the many accomplishments of its progeny, touting the many advances it's made in the consumer electronic space.


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